She’s the doodle I made on a Starbucks paper napkin on the day I decided to be a freelancer. 


She’s the muse for my 2 published freelancing books: RaketChick’s WHATDA! ANONG PETSA NA?! A Freelancer’s Sanity and Survival Guide; and RaketChick’s 7 STAGES OF… GOOD GRIEF! FREELANCER NA ‘KO! A Mustering the Nerve to Move On Travel Guide. 


She’s a source of motivation for thriving independent creative professionals with her daily #raketips, webinars, and indiepreneurship tutorials.


A decade in, and she maintains to be the driving force that got me into public speaking. In this business, I share the ropes that can help one start and survive a lucrative career in the booming gig economy. 


These RaketChick speaking engagements have made it to huge offline and online events, such as Anvil Publishing and National Book Store’s Her Voice: Women Empowerment in the Work Force; the Philippine Readers’ and Writers Festival: Women for Hire; adobo magazine’s Class A School of Creativity: Life of a Freelancer in the Philippines; The Underpaid Podcast’s Freelancing 101: How to Get Clients and get Paid More; the Indierectory’s Indie Power: How Independent Talents Can help Your Brand Thrive In The New Normal; and High Value and Financially Independent Women Network and Queen in Biz’s Bouncing Back as an Indiepreneur.


I also do workshops on creativity, advertising, and freelancing badassery. These RaketChick workshops have made it to company events that include Writer’s Block Philippines’ Creative Entrepreneurship, Writer’s Block Philippines’ Jumpstart Your Freelance Writing Career; and Microsourcing Asia’s Creating Effective Social Media Job Ads. 


For universities, RaketChick’s Raketklass workshops have been rolled out to Mint College’s Work for Hire 101; and CIIT College of Arts and Technology’s Indiepreneurship Starter Kit.


If your team needs a boost in creative strategic thinking in today’s ultra competitive corporate landscape, if your school is open to exploring an alternative career for students outside of employment, or if you’re simply looking to put up a learning sessions for the growing population of creative nomads in the county, RaketChick and I –Karen Ferry-Fernandez—can be of great help.


You can find RaketChick (and me) on raketchick.com, Facebook, and Instagram.



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Reinventing the concept of “Gift giving”

Reinventing the concept of “Gift giving”


Unwrapped – Flowers, Hampers and Gifts (Unwrapped) came from a humble beginning…

This humble company is composed of 3 ladies whose objective is to be self-sufficient while paving their way into a future of comfort and self fulfillment. They have always been fond of the idea of gift giving

Before even creating an enterprise out of that idea, these ladies have always wanted to make sure everyone is happy and appreciated. It is kismet why this type of business drew them in the first place. They are not solely driven to generate profit out of this, this is a company who truly aims to put a smile on anyone’s face.

Before starting this company, these lady owners had their own 9-5 jobs, but despite it covering the bills and providing food for the table, they have a mutual sentiment that it’s not something that they would like to be doing for the rest of their lives. They realized that being bound on a desk in a cubicle is like putting blinders on their dreams and aspirations. 

So when Aileen pitched in an idea to Pau to set up a flowers and gift shop, they immediately worked out a plan on how to set it up. After that, Pau encouraged her sister to join the business because she believed her sister is holding on to a job where she’d be drudging away hours that could have been allotted for something that is more fulfilling. Their outlook on this idea fueled their endeavor to create beauty with each gift curated and each flower arranged.

Of course, what is one more flower/gift shop in a market filled with it already.

For starters, on a surface level, you might think they are just your typical “buy something then go,” but they are more than that. For such a modest company, they are capable of reinventing the concept of “gift giving” based on the multiple clients that they cater, and of many diverse sizes, this company has amassed torrents of positive reviews from first time customers to regular customers.

They are not your run-of-the-mill shop to get generic gifts. The moment you wade in your inquiries to them, they got you covered all throughout from helping you with your inquiries, up to the day of the delivery. With sterling customer service, they aim to not only to build relationships with the customers but also maintain them. Maintain a familiarity that no other customer service of any shop can provide.

Want to learn more about this topic and other inspiring insights and stories of successful female entrepreneurs? Click here to download a copy of the Empire Building Magazine.