article by Shimee Japay

PIVOT…

That’s a big word starting 2020. Yes, it was a year like no other.

Many entrepreneurs experienced the huge effect of the current pandemic on how they handle and manage their businesses.

The sales and retail industry were disrupted by the sudden change of consumer behavior.

Everybody is online nowadays. Well, NOT by choice, but by circumstance.

That’s why a lot of businesses need to pivot online.

But I observed a lot of entrepreneurs are confused about where to start. They are overwhelmed by the different marketing strategies that are available nowadays.

What they often missed are the timeless marketing principles that can be done even in the digital world.

One example of an Ageless Marketing principle is…

… H2H (Human-to-Human) Marketing

In an era where bots, Artificial Intelligence and other forms of machine learning prevail, H2H marketing is more beneficial now more than ever.

Humanizing marketing efforts builds trust.

It taps into people’s emotions—and based on studies, this is one of the most important elements in the decision-making process of the buyer’s journey.

So go ahead and personalize your marketing messages. Incorporate user-generated content as much as you can.

Use stories as well to become more memorable and different.

Research shows that if people love your brand’s story, 55% are more likely to buy from you in the future, while 15% will buy the product immediately.

Storytelling is a potent and necessary “human” element for marketers in any industry.

When people resonate with your brand story, mission and vision, there’s a high possibility that they will follow you.

Want to learn more about this topic and other inspiring insights and stories of successful female entrepreneurs? Click here to download a copy of the Empire Building Magazine.